(Updated, 2/4/13)
It is actually NOT the insipid display of pretension imposed here. (We hope. Possible alt. title for this Super Bowl ad: 'Euro-Budweiser goes all Euro on you...')) :
(Video link)
(...Enjoy this brief appraisal of the obnoxious ad above. Off-site link, new window opens. No affiliation: http://newsfeed.time.com/2013/02/04/the-best-and-worst-super-bowl-commercials-of-2013/)
>>> It appears that this outlines (best describes?) AB InBev's current conquest plan. (I.e., Budweiser's Belgian owner.)
Off-site link, new window opens. No affiliation: http://blogs.wsj.com/corporate-intelligence/2013/01/31/justice-moves-to-block-ab-inbev-bid-for-grupo-modelo/
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